O-KU

With eight locations across the South & East Coast, O-Ku celebrates authentic and innovative Japanese cuisine with a regional approach showcasing the freshest fish from the world’s finest markets alongside local ingredients. A contemporary, yet timeless brand system brings a cohesive identity to the brand group, with the flexibility for each location to highlight what makes them unique. Inspired by mid-century Japanese craft movements, the branding is rooted in traditional foundations of symmetry, composition, and minimalism while playful irregularities strive to break free of convention and embrace imperfections. 

VISUAL IDENTITY DEVELOPMENT

COLLATERAL DESIGN

MERCHANDISE DESIGN

SIGNAGE

CREDITS

Photography: Andrew Cebulka