Creative director, designer, and brand strategist with over 15 years of experience shaping bold brand identities and leading dynamic creative teams. My expertise spans brand storytelling, campaign direction, art direction, packaging, and web development.
My career began in NYC, where I served as Creative Director for the renowned multi-location restaurant group, The Meatball Shop, before founding my own design studio, where I spent the next decade creating and refining a range of hospitality, lifestyle, and CPG brands. I’ve developed exclusive product collaborations with companies like Sight Unseen, West Elm, Target, and Urban Outfitters, and my work has been featured in major national publications.
Currently, I’m the Senior Director of Creative at Carbonate, a boutique creative agency specializing in hospitality and F&B brands. Before joining Carbonate, I led in-house design for The Indigo Road Hospitality Group, overseeing print and digital design for 26 restaurant and hotel properties while also spearheading several key rebrands.
I hold a B.F.A. from Arizona State University and a Certificate in Digital Branding from Pratt Institute.
I also enjoy writing and talking about design. You can find some of my thoughts here, and here.
