A historic gem located in the heart of Temecula Valley, CA, Murrieta Hot Springs Resort has a rich heritage dating back to its original opening in 1902. Under new ownership, the property was extensively restored to its original vision as a premier wellness resort in 2023. Maintaining much of the original Mission Revival-style architecture and landscape design, a cohesive and compelling brand identity for the property was needed to capture the resort's unique essence, while fostering the vision for its next chapter. A new brand DNA clearly articulated the resort's positioning, brand pillars, persona, and tone of voice, while a proprietary visual identity was designed to convey the thoughtful and intentional experience offered by the resort. Rooted in colors found across the property's landscape, simple shapes, and hieroglyphic-like symbols, the brand identity is centered around the resort's natural geothermal waters and longstanding tradition of rejuvenation. This not only honored the resort's historical roots but also positioned it as a modern sanctuary of well-being. As a result, MHSR now stands out in the wellness resort market, inviting guests to embark on a transformative journey of vitality and restoration. The comprehensive branding set the stage for the resort's re-opening, promising guests a revitalizing and immersive experience steeped in history and natural beauty.