MR. ESPRESSO
Served in Michelin-star restaurants across the country, Mr. Espresso has earned a cult-like following for their authentic Italian oak wood-roasted espresso. After several decades focused on B2B sales, this second-generation family-owned coffee brand wanted to reach a new DTC audience of coffee enthusiasts, both novice and expert alike. In a crowded marketplace, Mr. Espresso needed a way to capture attention and cut through the noise. With a focus on authenticity and a superior product, we developed strategic messaging and attention-grabbing content that highlighted the different ways Mr. Espresso has adapted an Old World tradition to meet modern tastes. Our social-first campaign resonated with a variety of audiences and garnered nearly 3 million impressions and thousands of conversions throughout its duration.
· Art Direction, Ad Campaign Development, Content Design, Strategy, Copywriting ·
Role: Creative Director
Client of Carbonate
Photography: Hardy Wilson
Holiday 2023 —
Creative Campaign
Art Direction
Strategy
Messaging
There's no better time than the holiday season to gift a taste of true Italian espresso. To drive increased awareness and sales, we worked with the Mr. Espresso team to concept, name, and develop a range of holiday gift sets.
Five unique offerings were curated, ranging from a limited-edition holiday coffee blend, Caffè Festivo, to a taste of the sweet life with La Dolce Vita which included Panettone from renowned Sicilian bakeshop Fiasconaro.
