LONGMAN’S

How does a brand embed itself into a slice of American life? This was the question we explored when naming and developing the brand identity for a new Oakland-based gin. Inspired by “longshoreman”, a dock worker, the name and visual identity are closely tied to Oakland's maritime industry, the surrounding factories, nostalgic Americana, and craft distilling.

NAMING

BRAND DNA

VERBAL IDENTITY

VISUAL IDENTITY DEVELOPMENT

PACKAGING DESIGN

MERCHANDISE DESIGN

WEBSITE DESIGN

CREDITS:

Client of Carbonate
Role: Creative Director