LONGMAN’S
How does a brand embed itself into a slice of American life? This was the question we explored when naming and developing the brand identity for a new Oakland-based gin. Inspired by “longshoreman”, a dock worker, the name and visual identity are closely tied to Oakland's maritime industry, the surrounding factories, nostalgic Americana, and craft distilling.
NAMING
BRAND DNA
VERBAL IDENTITY
VISUAL IDENTITY DEVELOPMENT
PACKAGING DESIGN
MERCHANDISE DESIGN
WEBSITE DESIGN
CREDITS:
Client of Carbonate
Role: Creative Director